According to data released by the market research agency Canalys, in the third quarter, OPPO and Realme (Realme operate independently, but it is owned by Oga Holdings) in the Indian smartphone market together accounted for 29.5% of the market share, surpassing Xiaomi to take the Indian smartphone market First place in share.
According to the data released by Canalys, the top five in the Indian smartphone market are Xiaomi, Samsung, Vivo, Realme, and OPPO, with market shares of 26.1%, 20.4%, 17.6%, 17.4%, and 12.1%. Xiaomi’s market share in this market has exceeded 30% before, but the market share has been continuously declining in the past two months. Although it still ranks first in the Indian smartphone market, its advantages have begun to weaken.
Realme is undoubtedly growing extremely fast. This mobile phone brand was founded by OPPO in 2018 and entered the Indian market in June of that year. In just one year, it ranked among the top five in the Indian smartphone market last year. More than a year Since its rapid growth, its market share in the third quarter of this year is close to that of Vivo, and it is expected to take third place in the market.
OPPO’s performance in the Indian market is actually not too good. In the past few years, it has been hovering at fifth place in the Indian market, and it seems that it has been unable to move forward. OPPO and Realme are both owned by Oga Holdings, and the two brands together are close to 30% of the Indian market. Therefore, OPPO has ranked first in the Indian smartphone market. The Indian market is the largest overseas market for Chinese mobile phone companies and the most successful market they have done overseas. From this data, it can be seen that Chinese mobile phone companies have a combined market share of more than 70% in the Indian market. Formed a siege on Samsung.
After Chinese mobile phone companies have achieved success in the Indian market, they have begun to take steps in the international market. In addition to gaining a dominant market share in the Indian market, Huawei, Xiaomi, and OPPO have entered the top five in the European market, OPPO, Vivo, and Xiaomi Enter the top five in the Southeast Asian market.
The changes in the Indian market are a blow to Xiaomi, because in the past few years, Xiaomi’s mobile phones have been hit repeatedly in the domestic market, and shipments have been declining. The main reason is to rely on overseas markets to maintain growth. Now it has suffered a setback in the Indian market. It may indicate that its growth momentum in overseas markets is about to be frustrated.